The share of people who would be very disappointed to lose your product is the product-market fit score, and 40% is the benchmark everyone quotes. This template puts that question alone on step one and uses the rest to explain the answer.
- Questions
- 6 — 1 required
- Format
- Multi-step
- Theme
- Glass, changeable to any of the 22
- Cost
- Free, with no cap on responses
Help us build the right thing
How would you feel if you could no longer use this product?
What type of person do you think would benefit most from this?
What is the main benefit you get from it?
How can we improve it for you?
How much value does it give you today?
+ 1 more question
6 questions · Multi-step · Glass theme
The questions it asks
- How would you feel if you could no longer use this product?*
- What type of person do you think would benefit most from this?
- What is the main benefit you get from it?
- How can we improve it for you?
- How much value does it give you today?
- Email, if we can follow up
Every question in the template, in order. An asterisk marks a required one — edit, reorder or remove any of them after you open it.
When to use it
- Early-stage startups
- New product lines
- Pre-launch validation
- Quarterly PMF tracking
Or dress it differently
It ships in Glass. Switching theme restyles the whole form — type, spacing, field shape and background together — and takes one click.
- Glass
- Classic
- Signal
- Matrix
- Soft
- Aurora
- Clinic
- Sunny
Frequently asked questions
What score should I aim for?
40% answering "very disappointed" is the commonly cited threshold for product-market fit.
Why is the first question on its own step?
Because it IS the instrument. Everything after it exists to explain the number, not to dilute it.
Is it free?
Yes.
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