Free product-market fit survey template
The Sean Ellis test, which tells you whether you have product-market fit.
- 6 questions
- Multi-step
- Free, unlimited responses
Opens in your dashboard with the whole form in front of you. Nothing is created until you say so. Keep it, restyle it, or pick a different one.
Updated October 7, 2026
- The question
Step 1 of 2
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Ships in Glass · 26 to choose from
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What this product-market fit survey asks, and why
The first step asks the Sean Ellis question on its own: how would you feel if you could no longer use this product? The share of users who answer 'very disappointed' is the product-market fit score, and 40% is the benchmark most teams use. The second step explains the number. It asks what type of person would benefit most, the main benefit they get, how you could improve it, and how much value it gives them today on a slider. An optional email lets you follow up. Send it to active users only, since people who never used the product can't miss it.
- Questions
- 6, 1 required
- Format
- Multi-step
- Theme
- Glass, or any of 26
- Cost
- Free, no response cap
The 6 questions it asks
In order, with their field types and why each one is there. Pick one to see its screen above. Edit, reorder or delete any of them once it's yours.
The Sean Ellis question, alone on the first step. Its answer is your product-market fit score; everything after it helps explain the number.
Asks users to describe your ideal customer in their own words, which often names a segment better than your own positioning does.
The main benefit in the user's language. Read it for the people who would be very disappointed: that is the value to build on.
Most useful from the 'somewhat disappointed' group. They are close to loving the product and usually say what is missing.
A slider for how much value people get today, a second number to read alongside the main question.
Optional. People who leave an email are often willing to join a follow-up interview.
Built for these jobs, and easy to bend to yours
- Early-stage startups
- New product lines
- Pre-launch validation
- Quarterly PMF tracking
Ways to adapt it
For a single feature
Point the main question at one feature instead of the whole product to judge whether it has earned its place on the roadmap.
Pre-launch waitlist
Ask beta users the same question during a closed preview to see whether the product is ready to open up.
With a role question
Add a dropdown for job role so the score can be read per segment, which is where most product-market fit insight lives.
How to get good answers from a product-market fit survey
- 1
Survey only engaged users
Send it to people who have used the product properly, at least twice in the last couple of weeks. Asking sign-ups who never started skews the score downwards.
- 2
Wait for enough answers
The 40% threshold means little with a dozen responses. Aim for at least 40 to 50 before reading the result as a signal.
- 3
Segment the 'very disappointed' group
Look at who answered 'very disappointed' and what they share. Narrowing your focus to that group is often how a score below 40% rises above it.
- 4
Run it again after big changes
Product-market fit is not permanent. Re-run the survey after major releases or a pricing change and compare the share answering 'very disappointed'.
After you publish
Where the responses go next
Read the score
The answer breakdown for the first question gives the share answering 'very disappointed', which is your product-market fit percentage.
Share it with the team
On Pro, send each response to a Notion database or Slack channel so product and founders read the comments as they arrive.
Book follow-up calls
Export the responses that include an email and invite the most enthusiastic users to a short interview.
Product-Market Fit Survey: common questions
Still deciding?
Rating, NPS, ranking and matrix questions, with completion analytics on every plan.
What is the Sean Ellis test?
A survey that asks users how they would feel if they could no longer use your product. If at least 40% answer 'very disappointed', you have a strong signal of product-market fit.
Who should receive a product-market fit survey?
Active users who have experienced the core value, typically people who used the product at least twice recently. New sign-ups and churned users give a misleading score.
How many responses do I need?
Around 40 or more before the percentage is meaningful. With fewer, one or two answers swing the result by several points.
Why is the form split into two steps?
The first step holds only the main question, so it is answered without distraction. The second step explains the answer, and people who stop after step one still give you the score.
What if my score is below 40%?
Look at the people who did answer 'very disappointed', find what they have in common and what benefit they named, and focus the product on them.
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