A survey on FormSnapp supports rating scales, NPS, ranking and matrix questions with conditional logic, and reports the completion rate plus a breakdown of every question's answers. It is free for unlimited responses, which is the limit most survey tools charge for.
- Response limit
- None, on every plan including free
- Survey question types
- Rating, NPS, ranking, matrix, slider, choice, open text
- Analysis
- Completion rate, 14-day trend, answer breakdown per question
- Typical length
- Keep under ten questions — completion falls sharply past it
Rating & NPS questions
Star ratings, scales, and NPS built in — perfect for feedback and satisfaction surveys.
Logic & branching
Route respondents down the right path so surveys feel short and relevant.
Completion analytics
See what share of the people who opened your survey finished it, and how they answered each question.
Survey templates
Start from feedback, CSAT, NPS, and research templates designed to convert.
Bot & spam protection
Honeypot, rate limiting, and CAPTCHA keep your survey data clean.
AI-generated surveys
Describe your goal and let AI draft the questions and options for you.
Design it on a free canvas
Most builders only stack fields in a column. The Studio lets you place them anywhere — two questions side by side, a heading where you want it, spacing you chose — and it reflows to a clean single column on phones automatically.
Designed themes
Not colour pickers — complete looks, each with matching typography, backgrounds and controls. Your form stops looking like a form and starts looking like your brand.
What you can build
How it works
- 1
Start from a prompt or template
Generate a survey with AI or pick a proven survey template.
- 2
Add ratings & logic
Drop in rating, choice, and open-ended questions with branching.
- 3
Share & analyze
Collect responses and watch completion and drop-off in real time.
Which survey question type should you use?
Most weak surveys are a list of open text boxes, which is easy to write and miserable to answer or analyse. Picking the right question type is the difference between a survey people finish and a pile of blank fields. This is what each type is actually good for.
- Multiple choice
- One answer from a known set. Use when the options are genuinely exhaustive — and add an 'Other' with a text box when they are not, or you will force wrong answers.
- Checkboxes
- Several answers from a set. Say how many people may pick; 'select all that apply' and 'pick your top three' produce very different data.
- Rating (stars or scale)
- Strength of feeling about one thing. Keep the scale consistent across a survey — mixing 1–5 and 1–10 makes answers impossible to compare.
- NPS (0–10)
- Likelihood to recommend, and the basis of a comparable industry benchmark. One standard question; do not reword it or you lose the comparability that is the whole point.
- Ranking
- Forces trade-offs that ratings hide. When everything is rated 'very important', ranking is what reveals the real order.
- Matrix
- The same scale across several related statements. Compact for a reader, but it is dense on a phone — keep the rows short.
- Long text
- The 'why' behind a number. Best used once, immediately after a rating, while the reason is still in mind.
- Dropdown
- A long, known list — country, department, plan. For under about six options a choice list is faster, because it needs no tap to open.
NPS, CSAT and CES: what each one measures
These three get used interchangeably and they answer different questions. Choosing wrongly gives you a number that cannot support the decision you wanted it for.
- NPS — Net Promoter Score
- 'How likely are you to recommend us?' on 0–10. Promoters are 9–10, passives 7–8, detractors 0–6; the score is %promoters minus %detractors, so it runs from −100 to +100. Measures the whole relationship, not one interaction — ask it periodically, not after every ticket.
- CSAT — Customer Satisfaction
- 'How satisfied were you with X?' usually 1–5, reported as the percentage choosing the top two. Tied to one specific interaction, so ask it immediately afterwards while it is fresh.
- CES — Customer Effort Score
- 'How easy was it to get this resolved?' Effort predicts churn better than satisfaction for support experiences: people forgive a slow fix, not a hard one.
Why surveys get abandoned
Abandonment is rarely about length alone — it is about the moment a survey stops feeling worth it. The usual causes are a small set: a required question the respondent cannot answer honestly, a demand for personal details before any value has been given, a matrix that is unusable on a phone, or a progress indicator that reveals there is much further to go than expected. Your completion rate tells you how many people the survey is losing; comparing it across versions after you change one of these is how you find out which one was costing you.
Frequently asked questions
Is FormSnapp a free survey maker?
Yes — create surveys for free with generous response limits. Pro adds unlimited responses and premium features.
Does it support rating and NPS questions?
Yes, star ratings, scales, and NPS-style questions are built in.
Can I see where respondents drop off?
Yes — analytics show how many of the people who opened your form finished it, plus a breakdown of every question’s answers.
Are responses protected from bots?
Yes — honeypot, rate limiting, and CAPTCHA protection are included.
How many questions should a survey have?
Fewer than you think. Completion drops sharply past about ten questions, and every question you add costs you responses. Ask only what will change a decision — if you would not act differently on the answer, cut it.
What is the difference between NPS, CSAT and CES?
NPS asks how likely someone is to recommend you (0–10, long-term loyalty). CSAT asks how satisfied they were with one specific thing (usually 1–5). CES asks how much effort something took. They measure different things and are not interchangeable.
Should I make survey questions required?
Sparingly. A required question someone cannot honestly answer is a dead end — they abandon rather than answer wrongly. Require the few fields you genuinely cannot use the response without, and let the rest be optional.
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