Free customer feedback survey template
A quick star rating and two open questions about what worked and what didn't.
- 5 questions
- Single page
- Free, unlimited responses
Opens in your dashboard with the whole form in front of you. Nothing is created until you say so. Keep it, restyle it, or pick a different one.
Updated October 7, 2026
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Ships in Aurora · 26 to choose from
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What this feedback survey asks, and why
This template asks the five questions most feedback forms need, on a single page. A star rating comes first and is the only required answer. Two open questions follow, one for what went well and one for what could be better, so you hear praise and problems in the customer's own words. A quick 'Would you use us again?' gives you a loyalty signal without running a full NPS survey. The email field at the end is optional, for customers who want a reply. Send it right after a purchase, visit or support case, while the experience is still fresh.
- Questions
- 5, 1 required
- Format
- Single page
- Theme
- Aurora, or any of 26
- Cost
- Free, no response cap
The 5 questions it asks
In order, with their field types and why each one is there. Edit, reorder or delete any of them once it's yours.
- How would you rate your experience?Star ratingRequired
The headline number. It is the only required question, so someone in a hurry can answer it and leave, and you still have a score to track.
- What went well?Long textOptional
Asked before the criticism on purpose. People who have just named something good give more measured answers to the next question.
- What could we do better?Long textOptional
The question you will act on. Keeping it open-ended surfaces problems you would never have thought to list as options.
- Would you use us again?Multiple choice · Definitely, Probably, Not sure +1Optional
Intent rather than satisfaction. A happy customer who would not come back usually has a reason worth reading in the answers above.
- Email, if you'd like a replyEmailOptional
Optional, and the label says why it is asked. Only the people who want a reply leave one, which keeps your follow-up list short and willing.
Built for these jobs, and easy to bend to yours
- Post-purchase feedback
- Product feedback
- Event feedback
- Support satisfaction
Ways to adapt it
Net Promoter Score instead of stars
Swap the star rating for a 0–10 NPS question if leadership already reports NPS. The open questions stay as they are and explain the score.
One question at a time
Switch the layout to one question per screen for mobile-heavy audiences, such as a link in an SMS receipt. Same five questions, a calmer pace.
Follow-up only for low scores
On Pro, a rule using 'less than' shows 'What could we do better?' only for ratings below four, so happy customers finish in two taps.
How to get good answers from a feedback survey
- 1
Send it while the experience is fresh
Within a day of the purchase, visit or support conversation. A week later the answers drift towards a general impression of your brand rather than the thing you want to improve.
- 2
Read the rating and the comment together
A 3 with 'delivery took eleven days' is a logistics fix; a 3 with 'fine, nothing special' is a positioning problem. The per-question breakdown in your dashboard shows both side by side.
- 3
Close the loop with anyone who left an email
A short reply to a critical comment does more for retention than the survey itself. Sort the responses by rating and start with the lowest scores that left an email.
- 4
Change one thing, then compare
Keep the questions identical between rounds so the scores stay comparable. When you change something in the product, compare the next month's average against the last.
After you publish
Where the responses go next
Get told about the bad ones
On Pro, post each response to a Slack channel the customer team watches, so a low rating is seen the same day.
Keep a running record
Export to CSV at any time, or on Pro send each response to a Google Sheet so the scores build into a monthly trend.
Watch the completion rate
If many people open the survey and few finish, it is too long or sent at the wrong moment. The rate is on every plan.
Feedback Survey: common questions
Still deciding?
Rating, NPS, ranking and matrix questions, with completion analytics on every plan.
How many questions should a customer feedback survey have?
Three to five. This template has five and only the rating is required, so the shortest honest answer takes a few seconds. Every extra question lowers the share of people who finish.
Should the rating question be required?
Yes, and only that one. A required score gives you a number to track for every response, while optional comment boxes mean nobody abandons the survey because they had nothing to add.
Can I send this after every order automatically?
Share the form's link in your order confirmation or post-purchase email. Every response arrives in the same dashboard, with no cap on how many you collect.
How do I see the results?
The dashboard shows the average rating, how each answer was spread, and every written comment. You can export the full set to CSV on any plan.
Can I reply to the people who left feedback?
If they gave an email in the last question, yes. Leaving it optional means the people who want a conversation opt in, and everyone else stays anonymous.
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