Free client feedback form template
An end-of-project check-in on how the work felt, not only how it went.
- 5 questions
- Single page
- Free, unlimited responses
Opens in your dashboard with the whole form in front of you. Nothing is created until you say so. Keep it, restyle it, or pick a different one.
Updated October 7, 2026
Try it in another theme
Ships in Sage · 26 to choose from
Tap any theme to see this form wearing it.
What this client feedback form asks, and why
Send this when a project wraps up. It opens with an emoji rating of how the project felt overall, because clients often judge a working relationship by how it felt rather than by deliverables alone. A required question asks how your communication was (excellent, good, patchy or poor), which is where most client frustration starts. Two open questions ask what you got right and what you should change next time. A last question asks whether they'd recommend you, which tells you who to ask for a testimonial or referral. It takes a client about two minutes.
- Questions
- 5, 2 required
- Format
- Single page
- Theme
- Sage, or any of 26
- Cost
- Free, no response cap
The 5 questions it asks
In order, with their field types and why each one is there. Edit, reorder or delete any of them once it's yours.
- Overall, how did it feel?Star ratingRequired
An emoji scale rather than stars. A client rating a working relationship is describing a feeling, and faces ask that more honestly.
- How was our communication?Multiple choice · Excellent, Good, Patchy +1Required
Communication is where most client relationships go wrong. Four plain options make 'patchy' an easy, low-stakes answer to give.
- What did we get right?Long textOptional
Gives the client a chance to name what worked, which is also the line you may later ask permission to quote.
- What would you change next time?Long textOptional
Framed around the next project, not the last one. It reads as an invitation to improve rather than a request for complaints.
- Would you recommend us to someone else?Multiple choice · Yes, happily, Probably, Not yetOptional
The softer cousin of a Net Promoter Score. 'Not yet' gives a satisfied client an honest answer without a hard no.
Built for these jobs, and easy to bend to yours
- End of project
- Retainer check-ins
- Agency and studio work
- Consultancy engagements
Ways to adapt it
Retainer check-ins
Run it quarterly for ongoing clients and compare the emoji rating over time; a slow slide is the early warning before a contract ends.
Testimonial permission
Add a yes/no question asking whether you may quote their answer, so permission arrives with the feedback.
Studio-branded version
On Pro, remove FormSnapp branding and serve the form from your own domain, so it reads as part of your client experience.
How to get good answers from a client feedback form
- 1
Send it at the handover, not the invoice
Feedback asked for alongside a bill reads as an afterthought. Send it when the work is delivered and the client has seen the result.
- 2
Ask the person you worked with
Send it to the day-to-day contact, not their manager. They saw how the project ran and will answer the communication question honestly.
- 3
Follow up on anything below 'good'
A 'patchy' on communication is worth a short call. Clients rarely raise it unprompted, and it is the cheapest problem to fix.
- 4
Ask before quoting
Turn strong answers into testimonials only with the client's permission. A short follow-up email asking if you can quote them keeps trust intact.
After you publish
Where the responses go next
Know straight away
On Pro, the daily email summary tells you when new feedback is in, so you can read it while the project is still fresh.
Track it across clients
Every response lands in one dashboard, so the communication answers across all your projects can be read together.
Keep a record
Export to CSV for your files, or on Pro send responses to Notion alongside each client's project notes.
Client Feedback Form: common questions
Still deciding?
Rating, NPS, ranking and matrix questions, with completion analytics on every plan.
When should I ask a client for feedback?
At handover, once they have seen the finished work. Asking alongside the invoice gets rushed answers; waiting weeks means they have moved on.
Why use emoji instead of stars?
Stars rate a product. A client relationship is an experience, and a face scale asks how it felt, which clients answer more readily and more honestly.
Can I use the answers as testimonials?
Only with permission. Add a question asking whether you may quote them, or email to ask before you publish anything.
Can the form carry my studio's branding?
Every theme and color can be changed on any plan. On Pro you can also remove FormSnapp branding and use your own domain.
How many clients can I send it to?
As many as you like. There is no cap on responses on any plan, including Free.
Related templates
- Customer FeedbackA quick star rating and two open questions about what worked and what didn't.5 questions · Single page
- Course EvaluationEnd-of-course feedback that separates the course from the person teaching it.6 questions · Single page
- Feature RequestCollect ideas and let people rank what matters most to them.5 questions · Single page
Ready to create forms people actually answer?
Beautiful forms, unlimited responses, and real insight, all free to start. No credit card, no catch.
Free forever · or explore templates first