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Ecommerce template

Free pre-order form template

Capture demand before launch. Reserve one now, or ask to hear when it drops.

  • 6 questions
  • Single page
  • 2 conditional
  • Free, unlimited responses

Opens in your dashboard with the whole form in front of you. Nothing is created until you say so. Keep it, restyle it, or pick a different one.

Updated October 7, 2026

Try it in another theme

Ships in Neon · 26 to choose from

Tap any theme to see this form wearing it.

Inside the template

What this pre-order form asks, and why

The email address comes first and is the only answer everyone gives. People then choose between reserving one now and being told when it launches. Only people reserving are asked how many and which country it ships to, so anyone who just wants an update is done in two answers. An optional question asks which version they're after, standard or limited edition, which helps you plan the first production run. Nothing is charged: FormSnapp records the reservation, and you take payment when you're ready to ship. The answer breakdown shows reservations and launch alerts side by side.

Questions
6, 2 required, 2 conditional
Format
Single page
Theme
Neon, or any of 26
Cost
Free, no response cap

The 6 questions it asks

In order, with their field types and why each one is there. Edit, reorder or delete any of them once it's yours.

  • Email addressEmailRequired

    First and required, so even 'just tell me' people are on the list.

  • What would you like to do?Multiple choice · Reserve one now, Just tell me when it dropsRequired

    Reserve now or just be told. Only reserving asks for quantity and country.

  • How many?NumberConditional

    Shown only for reservations.

  • Shipping countryShort textConditional

    Shown only for reservations, so you can plan shipping.

  • Which one are you after?Multiple choice · Standard, Limited editionOptional

    Optional. Standard or limited edition, which helps you plan the production run.

  • Anything you'd like us to know?Long textOptional

    Optional message.

2 questions are conditional. They only appear when an earlier answer calls for them, so most people answer 4, not 6.

When to use it

Built for these jobs, and easy to bend to yours

  • Product launches
  • Limited drops
  • Crowdfunded goods
  • Restocks

Ways to adapt it

Restock alerts

Keep only email and product, for 'tell me when it is back' notices on sold-out items that you plan to restock.

Crowdfunding interest

Ask which reward tier they would back before a campaign launches.

Limited drop

Set a response limit equal to the drop size.

Best practices

How to get good answers from a pre-order form

  1. 1

    Separate reservations from interest

    Someone who reserves is worth more than someone who wants to be told. Count them separately.

  2. 2

    Do not charge yet

    Treat reservations as intent. Take payment when you can ship, with a payment link.

  3. 3

    Plan stock from the numbers

    Use reservation quantities and variants to decide your first production run.

  4. 4

    Keep reservers updated

    Email people who reserved with progress updates, so they do not forget or lose interest.

After you publish

Where the responses go next

  1. Count demand

    The answer breakdown shows reservations versus 'tell me', and which variant is most wanted.

  2. Plan shipping

    Export reservations by country to estimate shipping costs.

  3. Announce the launch

    On Pro, send each sign-up to your email platform with Zapier or Make, and announce the launch from there.

FAQ

Pre-Order Form: common questions

Still deciding?

Seven steps from an empty account to a published form.

Does reserving take a payment?

No. FormSnapp records the reservation. Take payment when the product is ready to ship.

Who is asked for quantity and country?

Only people who choose to reserve one now. Someone who just wants to hear about the launch gives an email and is done.

Can I limit reservations?

Yes. Set a maximum number of responses equal to your stock.

Does FormSnapp email people at launch?

No. Export the list or send it to your email platform on Pro.

Is it free?

Yes, with unlimited sign-ups and reservations on the free plan, and every theme included.

Designed to be answered

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