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Ecommerce template

Free product review form template

Post-purchase reviews you can publish, with a rating, a headline and the review.

  • 5 questions
  • Single page
  • Free, unlimited responses

Opens in your dashboard with the whole form in front of you. Nothing is created until you say so. Keep it, restyle it, or pick a different one.

Updated October 7, 2026

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Ships in Sunny · 26 to choose from

Tap any theme to see this form wearing it.

Inside the template

What this product review form asks, and why

Written for reviews you plan to publish. Customers give a star rating, sum the product up in a few words and write the review itself; all three are required, because a rating without words persuades nobody. They then say whether they'd recommend it and choose the name to show with their review. That display name means you can publish reviews without exposing anyone's email address. Read each review before it goes on your product page, and say on the ending screen that it will appear once checked. Link the form from order follow-up emails or a QR code in the package.

Questions
5, 3 required
Format
Single page
Theme
Sunny, or any of 26
Cost
Free, no response cap

The 5 questions it asks

In order, with their field types and why each one is there. Edit, reorder or delete any of them once it's yours.

  • How many stars?Star ratingRequired

    The rating shoppers scan first. Required, because a review without a score cannot be averaged or sorted.

  • Sum it up in a few wordsShort textRequired

    A short summary line, required. On a product page the headline is what most shoppers read.

  • Tell other people about itLong textRequired

    Addressed to other people rather than to you. Reviews written for the next shopper are more specific and more useful.

  • Would you recommend it?Multiple choice · Yes, Maybe, NoOptional

    A quick yes, maybe or no that is easy to count, and a useful check against the star rating.

  • Name to show with your reviewShort textOptional

    Optional, so reviewers decide how they appear. Leaving it blank lets you show the review as anonymous.

When to use it

Built for these jobs, and easy to bend to yours

  • Post-purchase emails
  • Product pages
  • Marketplace sellers
  • Service reviews

Ways to adapt it

Photo reviews

Add a file upload so customers can attach a photo of the product in use. Images make reviews more convincing on a product page.

Service reviews

Reword the headline and review prompts around the service received, for salons, studios and other appointment businesses.

Verified reviewers

On Pro, require a verified email before the form can be submitted, so every review comes from a real address.

Best practices

How to get good answers from a product review form

  1. 1

    Ask after they have used it

    Send the request a few days after delivery, not on the day it ships. A review written on arrival describes the packaging, not the product.

  2. 2

    Publish the critical ones too

    A page of only five-star reviews is not believed. Shoppers trust a mix, and a thoughtful three-star review often sells more than it costs.

  3. 3

    Ask for permission to display

    Make it clear in your request that reviews may appear on your site, and honour a blank name by showing the review anonymously.

  4. 4

    Reply to negative reviews

    A calm public reply to a poor review shows future buyers how you treat customers when something goes wrong.

After you publish

Where the responses go next

  1. Moderate before publishing

    Every review lands in your dashboard first, so you choose what goes on the product page.

  2. Send reviews to your site

    On Pro, a signed webhook or a Zapier or Make step can pass each review to your store or CMS for display.

  3. Watch the average

    The dashboard shows the spread of star ratings, so a dip after a product change is visible straight away.

FAQ

Product Review Form: common questions

Still deciding?

Rating, NPS, ranking and matrix questions, with completion analytics on every plan.

How do I display these reviews on my website?

Export them as CSV, or on Pro send each review to your site through a webhook or a Zapier or Make step and display it from there.

Can reviewers stay anonymous?

Yes. The display name is optional, and FormSnapp does not store an IP address with a response.

When should I ask for a product review?

A few days after delivery, once the customer has used the product. Asking at dispatch gets reviews of the delivery instead.

Can customers add photos?

Add a file upload question and they can attach images, up to 5 MB each on the free plan and 10 MB on paid plans.

Can I make sure reviews come from real customers?

Send the link only in post-purchase emails, and on Pro you can require respondents to verify their email before submitting.

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