Free newsletter signup form template
Email first, two optional extras, and a reason to say yes.
- 3 questions
- Single page
- Free, unlimited responses
Opens in your dashboard with the whole form in front of you. Nothing is created until you say so. Keep it, restyle it, or pick a different one.
Updated October 7, 2026
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Ships in Pulse · 26 to choose from
Tap any theme to see this form wearing it.
What this newsletter signup asks, and why
The only required answer is an email address, and it comes first, so anyone who stops after one field has still subscribed. A first name is optional, for a friendlier greeting in your emails. The topic checklist (product updates, tips and how-tos, case studies, offers) lets subscribers tell you what they want, which is the simplest way to send fewer, better emails. Edit the topics to match what you publish. Embed the form in a blog sidebar or footer, and on Pro connect it to your email platform through Zapier, Make or a webhook so new subscribers are added for you.
- Questions
- 3, 1 required
- Format
- Single page
- Theme
- Pulse, or any of 26
- Cost
- Free, no response cap
The 3 questions it asks
In order, with their field types and why each one is there. Edit, reorder or delete any of them once it's yours.
- Email addressEmailRequired
The only required answer. Everything else is a bonus.
- First nameShort textOptional
Optional, so your emails can open with a first name for people who give one.
- What would you like to hear about?Checkboxes · Product updates, Tips & how-tos, Case studies +1Optional
Optional interests, so you can send each subscriber the content they asked for.
Built for these jobs, and easy to bend to yours
- Newsletter growth
- Waitlists
- Product updates
- Content subscriptions
Ways to adapt it
Lead magnet
Offer a guide or checklist, and reveal the download link on the ending screen.
Event updates
Change the topics to event types or cities, for an organizer building a mailing list.
Product changelog
Ask which product areas they use, and send release notes only for those.
How to get good answers from a newsletter signup
- 1
Say what they will get
'Weekly tips on X' beats 'Subscribe to our newsletter'. Use the form's heading to tell people what arrives and how often.
- 2
Ask for the email first
Put the one required field at the top. Someone who only gives an email has still subscribed.
- 3
Use the interests
If you ask what people want to hear about, segment by it. Ignoring the answer teaches subscribers to unsubscribe.
- 4
Confirm in your email tool
Send the double opt-in or welcome email from your newsletter platform, which handles consent and unsubscribes.
After you publish
Where the responses go next
Add subscribers automatically
On Pro, a Zapier or Make step can add each sign-up to Mailchimp, ConvertKit or your email platform.
Measure the conversion
The completion rate shows how many visitors who saw the form went on to subscribe.
Count interests
The answer breakdown shows which topics people want most, a guide to what to write next.
Newsletter Signup: common questions
Still deciding?
Seven steps from an empty account to a published form.
Does it connect to my email platform?
On Pro, use Zapier, Make, n8n or a webhook to send each subscriber to most newsletter tools.
Does FormSnapp send a confirmation email?
No. Send double opt-in and welcome emails from your newsletter platform, which also manages unsubscribes.
Can I embed it on my blog?
Yes. Paste the embed snippet into a page, sidebar or footer.
Why only one required field?
Because the email is the point. Optional name and interests improve your emails without costing sign-ups.
Is it free?
Yes, with unlimited sign-ups. Integrations with email platforms are on Pro.
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